What are brand names and generic products?
All medicines have a chemical, or generic, name. The
generic name describes the ingredients of a medicine.
Medicines may also have a brand name. Brand names are
assigned by the companies who have developed a drug. For
example, the antidepressant drug with the chemical name
fluoxetine has the brand name Prozac.
At first, new drugs are protected by patents and are made by
just one company. The patent period allows the makers of
brand-name drugs to recover what it cost them to develop the
drugs. After the patent period ends, other companies may
sell their own version of the drug. The drug may then be
sold with other brand names or as a generic product with the
chemical name. In some cases, the generic drugs are also
sold by the same company that makes the brand-name drugs.
How are they alike?
All brand-name and generic products are reviewed and
approved by the Food and Drug Administration (FDA). Generic
products must have the same:
- active ingredients
- quality
- strength
- purity
- safety
- dosage forms (pill, liquid, shot).
How are they different?
Generic drugs look different from brand-name drugs. This is
because trademark laws do not allow generics to look exactly
like brand-name drugs. Colors, flavors, and other inactive
ingredients may be different. These differences may cause
slightly different effects. Some brand-name drugs may be
more easily absorbed by the body. Brand-name drugs may
cause fewer or weaker side effects.
Never assume that a medicine looks different just because it
is generic. Double check with the pharmacist that you have
the correct medicine before you leave the pharmacy.
What is the benefit of using generic drugs?
Generic drugs usually cost less than brand names. Generic
drugs cost less to make than the brand name medicines. This
is because the company does not have the research and
advertising costs that the developer of a new drug had.
About half of all prescriptions are filled with generic
drugs. Many insurance companies require that prescriptions
be filled with a generic drug whenever one is available.
Not all medicines are available in a generic form. Your
health care provider may prescribe a medicine that is
available only in the brand-name form.
What if I do not want generic drugs?
Sometimes brand-name products are preferred to generics.
For example, very precise control of dose may be important,
or the medicine may be hard to produce. Examples of
brand-name products that might be preferred include:
- Coumadin (warfarin)
- Lanoxin (digoxin)
- Dilantin (phenytoin).
You can ask your provider or pharmacist if a generic form
is right for you. If you and your health care provider
agree that a generic drug is not the best choice for you,
your provider will write, "Do not substitute" on your
prescription. This lets your pharmacist know that only the
brand name is to be used to fill the prescription.
Depending on your health plan, you may have to pay more for,
or cover the entire cost of, the brand-name medicine.


Disclaimer: This content is reviewed periodically and is subject to
change as new health information becomes available. The
information provided is intended to be informative and educational and is not a
replacement for professional medical evaluation, advice, diagnosis or
treatment by a healthcare professional.
HIA File MED4264F.HTM Release 9.0/2006. Copyright © 2006 McKesson Corporation and/or one of its subdiaries. All Rights Reserved.
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